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Why is Moleskine so Popular

What do Ernest Hemingway, Henri Matisse, Lady Gaga, Oscar Wilde, Vincent van Gogh, and Angelina Jolie have in common? Moleskine. What is the only journal to be memorialized in a song? Moleskine. What journal has appeared in two movies? Moleskine. 

But let's start at the beginning.

Moleskine company history

In their first life, Moleskines were simply called “notebooks.” They were produced by a small French bookbinder and sold in Parisian bookstores and stationery shops, which is where artists and writers bought them: Hemingway, Wilde, Matisse, van Gogh, and Picasso.

The little notebooks were valued companions that were privy to the ideas that would become classic works of literature and sketches that are among the world's greatest art treasures. A lofty calling for a simple black rectangle with rounded corners, an elastic page-holder, and an internal expandable pocket. Then, in the 1980s, they were gone.


Read also: Top Leather Journals


In 1995, Maria Sebregondi, a publishing consultant in Milan, was reading Bruce Chatwin's book, Songlines. Bruce was a highly regarded  British travel writer, and Songlines was an account of his experiences among the Australian aborigines. In the book, he grieved for the loss of his oilcloth notebooks: “The pages were squared and the end-papers held in places with an elastic band.

I wrote my name and address on the front page, offering a reward to the finder. To lose a passport was the least of one’s worries; to lose a notebook was a catastrophe.” He told of his last visit to Paris. He had wanted to buy 100 notebooks to ensure that he would never run out, and the bookseller told him, “Le vrai Moleskine n’est plus.” (“The real Moleskine is dead.”) The proprietor of the bookbinding shop had died and the business sold. So the notebook  that had served so long in anonymity now had a name, “moleskine.”

Maria thought back to the moleskine she had had years ago. She later discovered the moleskine's place in the history of the arts. She decided that the world needs moleskines. She proposed the idea to a small Milanese publishing company, Modo & Modo, and thus was born the Moleskine brand journals, designed in Italy and manufactured in China, chosen because of its long and illustrious tradition of processing paper (they did invent it, after all) and bookbinding.

In 1997, Modo & Modo produced 5,000 journals. The next year, 30,000, as sales spread across Europe. Several years later, the journals were exported to Japan and then introduced throughout Asia. By July 2012, Moleskine collections were sold in 22,000 stores in 95 countries. There are now approximately 10 million Moleskine journals sold every year. 

Modo & Modo, in the meantime, was sold twice to other companies and then became a joint-stock company. Today, it is Moleskine SpA.

Moleskine is a socially responsible company. Their manufacturers use acid-free paper, are certified by the Forest Stewardship Council, and comply with the Safe Drinking Water and Toxic Enforcement Act of 1986. The company also supports lettera27, an organization dedicated to literacy, education, and access to knowledge worldwide, which befits the international allure of the journals.

Moleskine has an intensely loyal and far-reaching community of aficionados with websites, blogs, and Facebook pages, all dedicated to spreading the joy of the journals. Those who sketch or paint in their journals share the images across the Internet. Jay Electronica, the hip hop artist, wrote a song to his “Dear Moleskine.” People from Lady Gaga to Angelina Jolie to John Mayer have been photographed with their Moleskines. Watch the films, The Devil Wears Prada and TheMotorcycle Diaries, and see if you can spot the Moleskine.

The journal that was born as a notebook known only to a relatively few devotees has achieved a following throughout the world. Moleskines are again treasured companions for sharing thoughts, feelings, and memories; for jotting down lyrics while on the go; for sketching scenes or people; or, like Bruce Chatwin, recording the unprecedented experiences of travel.

Surely, Bruce would be amazed, and gratified, that his grief at the loss of his moleskines, as documented in Songlines, brought them back to life.

7 Reasons Why Moleskine are Good

Made of the Best Leather

A special series of Moleskine covers are made from genuine leather. The high-quality adds some points to the general perfection of legendary notebooks making them waterproof. Available in different colors, leather covers are a great asset for those who don’t believe in compromise. The leather cover is waterproof and luxurious-looking, which makes Moleskine a perfect business notebook.

Not only businesspeople will enjoy the benefits of the leather cover, but also everybody else who appreciate the feel of genuine quality. More and more people realize that it’s better to spend money once and get something that is high quality and long lasting. Soft cover material is also great, but hardly anything can beat leather.

High Quality Paper

Many people agree that Moleskine paper is among the best available. Whatever medium you use, it takes them. Even if you like sketching with a pen, it won’t show through the other side of the page. You can enjoy the process of writing or drawing without being afraid of destroying other pages.

Another benefit of the high-quality paper used for Moleskine notebooks is the color. It’s not totally white, but has a pleasant creamy shade appreciated by many users. Whatever you do, the color of your page will never be annoying or distracting. The brand quality control team makes sure of that!


Connecting the past with the future and being a leading product, Moleskine journals play an important role in many lives today. Journals and notebooks of this brand usually last longer than others, which makes sense as they are made with high-quality materials. Hard and semi-hard covers allow you to even sit on them if they are in your back pocket; however, with reasonable care, Moleskine journals will serve you well for many years.


There is a wide range of different Moleskine products to suit any taste and purse or pocket of any size. Not even mentioning the different colors and styles of covers, there are many choices for the inside. Depending on what task you have, you can choose between:
    • Journals
    • Sketchbooks
    • Diaries
    • Memo pockets
    • Info books
    • Planners
    • Ruled notebooks
    • Plain notebooks
    • Squared notebooks

Also, remember that there are many different sizes. From small and thin pocket notebooks you can keep in your pocket, to large sketchbooks perfect for colorful drawings during far away travels.


Not only is Moleskine so popular because of its high quality, but also because of its affordability. It can be more difficult to choose the color of the cover than finding the money for the purchase. Moreover, the pleasure of using custom Moleskine products is definitely worth the money you pay for them.


Moleskine journals were invented to be bound as books, which makes them convenient to store on a bookshelf. Thus, you’ll always be able to see the reference and find the notebook you need whether it is for work, school or personal notes. You can even have a whole separate Moleskine shelve to keep all your important memories in one spot. No matter how many people will read your writing or see your drawings, what matters is that you will have it all in a sumptuous Moleskine journal.  

Additionally, the hardcover of these journals can provide you with support for writing or drawing if there is no table around. It serves you well for your time management when you can just open the journal and start writing your ideas anytime. Which means that wherever you go, you can count on convenience.

Create a Productive Mood

Many generations of creative people use Moleskine for their art works. It feels like just buying a journal by this brand will help you adopt that special mood that inspires masterpieces. Write and draw the way Hemingway and van Gogh did. It feels like whatever you try to create with the help of Moleskine, comes out easier, faster, and greater.  

Sometimes it seems that Moleskine’s are so expensive, but if you think about the quality and inspiration they bring, you see that the price is definitely worth paying. There is no money more valuable than true inspiration. Simply creative, simply Moleskine.

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