Midori

Midori
November 29, 2016 prannyk
Midori Leather Cover

Midori

Sometimes you will never know the true value of a moment until it becomes a memory.

Dr. Seuss

Midori wants to provide for you a journal that reflects the value of your memories.

The Midori journal is both luxurious and practical. The natural texture of the leather is simple and elegant, and it takes on its own personality through the years. The wear and the scratches that you imprint onto the leather make it more beautiful and more precious to you, as precious as the parts of your life contained in the journal.

Midori understands that a journal must invite you to share your innermost thoughts, your happiest (and saddest) moments, the insights that flash through your mind. For that, it must be comfortable to use so that you look forward to the private moments that you spend with your journal.

The paper is an integral part of the comfort, and Midori is the most famous stationer in Japan because of the quality of its paper

midori

Paper-making is more than a manufacturing process in Japan; it is more than a craft; it is an art. Midori takes the art to an extraordinary level, creating a paper protects your writings with its durability. 

The Japanese did not invent paper, but they perfected it.

Human have long wanted to record their lives. The Egyptians used papyrus 5000 years ago. Ancient Greece and Rome used parchment made from sheepskin or calfskin. The Chinese used processed bamboo, too heavy and awkward to carry around, and silk, lightweight, but too expensive. In the second century CE, the Chinese invented paper as we know it today. China jealously guarded the process, but it made its way to Korea. From there, a Buddhist monk took the process to Japan in 610. By 800, Japanese paper was superior to all others. Still today, it is unique in its supple strength and beauty.

Midori paper is part of this great tradition, fashioning paper of great texture and character. Machines are part of the paper-making process, but it is the eyes, hands, and minds of the people who make Midori paper that give the paper its unequaled quality.

The pulp used in Midori paper is made from broad-leaved trees. It is broken up in purified water into strong, elongated fibers that are lightweight and durable. The fibers are softened into a consistency of porridge, then heated, dried, flattened, and rolled. It is then cut into sheets and turned over to the human touch that is indispensable.

Inspectors examine the paper for thickness, weight, and color—repeatedly, to ensure the quality is up to Midori standards. There is never a compromise on quality.

Next is the writing properties test—the most time-consuming inspection of all. Writing implements of all varieties are used to write letters or draw lines on the paper to check how long it takes the ink to dry, if it smears, and if it bleeds through. It also confirms the feel of the pen on the paper and how the texture feels to the touch. 

Only the paper that passes this stringent test becomes Midori paper. The paper and the leather cover amount to the ultimate writing experience for you.

There is a thrill to a new journal. The blank page waits to be filled with events that have not yet happened, ideas not yet imagined, lessons not yet learned. Those moments of inspiration, the celebrations, the memories that will be cherished are the reason that Midori is dedicated to your journal experience.

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